The Route 66 Revival Rally - The Revival Begins: Rediscovering Route 66

Part 1 introduces the late 1980s' Route 66 Revival Rally, celebrating America's iconic highway. It explores the era's automotive scene and sets the stage for a unique journey along the historic road.

By Bethany Waelchi
Nov 21, 2023
20 Minutes
The Route 66 Revival Rally - The Revival Begins: Rediscovering Route 66

In the late 1980s, amidst the backdrop of a changing America, a unique event was born: The Route 66 Revival Rally. This wasn't just a celebration of automotive prowess, but a journey to rediscover and revive the legendary Route 66, a symbol of freedom and adventure that had captured the heart of the nation.

The Era and Its Cars

The 1980s were a time of transformation in the American automotive world. Fuel efficiency and technological advancements were becoming increasingly important, but there was still a longing for the romance of the open road. This era saw a blend of modern engineering and nostalgic design, with cars that ranged from efficient compacts to reborn muscle cars.

Route 66: America's Main Street

Route 66, once the backbone of American cross-country travel, had seen its heyday fade with the advent of the interstate highway system. But it remained etched in the national memory as a symbol of freedom and the American dream. The Route 66 Revival Rally aimed to bring this iconic road back into the spotlight.

The Inception of the Rally

Conceived as a journey rather than a race, the rally was designed to celebrate the diverse tapestry of American automotive culture. It invited participants from all over the country to drive the entirety of Route 66, from Chicago to Santa Monica, in vehicles that represented the spectrum of American automotive history.

As the news of the rally spread, excitement built. It promised to be more than just an event; it was a pilgrimage for those who revered this historic route and the cars that traveled it.

In the next part, we'll meet the diverse participants and their cars, each with a unique story and connection to the legendary Route 66.